Our Story

OUR TEAM
CAREERS

ABOUT MEXCOR

Home to a
Diverse Portfolio
of over 9,000 Brands

As a dynamic beverage and spirits company with Hispanic roots, we boast an extensive national sales network reaching all 50 states, and take pride in directly distributing a diverse range of thousands of items across Texas, Florida, and California. Our commitment to diversity is reflected in our portfolio of over 9,000 distinct brands. While our Hispanic heritage infuses our approach and values, our selection transcends cultural boundaries, offering a rich tapestry of flavors and experiences from around the world. This unique blend of global variety and Hispanic-influenced business ethos sets us apart in the industry.

ABOUT MEXOR

Home to a
Diverse Portfolio
of over 9,000 Brands

As a dynamic beverage and spirits company with Hispanic roots, we boast an extensive national sales network reaching all 50 states, and take pride in directly distributing a diverse range of thousands of items across Texas, Florida, and California. Our commitment to diversity is reflected in our portfolio of over 9,000 distinct brands. While our Hispanic heritage infuses our approach and values, our selection transcends cultural boundaries, offering a rich tapestry of flavors and experiences from around the world. This unique blend of global variety and Hispanic-influenced business ethos sets us apart in the industry.

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Established and Family Owned

SINCE 1989

Mexcor was founded by Celia Villanueva on the principles of hard work and dedication. Passed down through three generations, Mexcor has had unmatched growth over the past two decades.

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Culture

INNOVATIVE AND IMPACTFUL

Our culture revolves around innovation and impactful customer service. We are constantly striving to find new methods, both conventional and unconventional, to disrupt the norm and better serve our customers.

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Established and Family Owned

SINCE 1989

Mexcor was founded by Celia Villanueva on the principles of hard work and dedication. Passed down through three generations, Mexcor has had unmatched growth over the past two decades.

Culture

INNOVATIVE AND IMPACTFUL

Our culture revolves around innovation and impactful customer service. We are constantly striving to find new methods, both conventional and unconventional, to disrupt the norm and better serve our customers.

1945

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Mr. Jose Vilanueva and his wife Celia Barragan established a liquor distillery in Veracruz, Mexico called "Licores Veracrus S.A de C.V"

1970

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The Villanueva-Barragan children, Jose Maricela, Mario, and Celia Villanueva join the family business.

1979

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Eduardo Morales Villanueva, son of Celia Villanueva, is born, marking the start of his journey.

1989

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Celia Villanueva Maestri moves to Houston, TX, and founds Mexcor International with the ambition of bringing the family’s brands to the U.S. market.

2000

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Eduardo Morales joins Mexcor International, swiftly expanding the company's business into multiple sectors.

2001

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Frank-Lin Distillers, Michael F. Maestri assigns the distribution for their products in the state of Texas

2009

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Celia Villanueva Maestri transfers ownership of Mexcor International to her three children. In 2016, Eduardo Morales becomes President and CEO after acquiring full controlling interest in the company.

2024

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Mexcor International rebrands its distribution business as Morales Beverage Group, emerging as one of the largest privately held alcohol distributors in the U.S. Representing over 9,000 brands, the company operates in Texas, California, Florida, Louisiana, and South Carolina, and sells to distributors in all 50 states.

    OUR MISSION

    Whether "conventional" or "unconventional", MEXCOR's mission, through its employees' passion and pride, is to cultivate relationships with our suppliers by building our brands, while providing impactful service, innovation and value to our customers and our community.

    OUR CORE VALUES

    Elevating your lifestyle, celebrating life.

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    ALL - IN

    Being accountable; if it’s to be, it’s up to me.

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    FUTURE THINKING

    Innovative and Disruptive in our approach.

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    PEOPLE

    Growing and building partnerships within family Dynamics.