Eduardo J. Morales is the President, and CEO of Mexcor International and Morales Capital Group. He is described as a visionary with a deep passion for “People First” and centered on others’ success. Originally from Veracruz, Mexico, Eduardo is a 4th generation entrepreneur with over a century of family history in the alcohol and distilling industry. With this distinct advantage, Eduardo’s vision has been able to recognize business needs and demands on a national and global scale. Eduardo prides himself in leveraging cutting-edge technology and taking an innovative approach in all areas of his multi-company portfolio. Strong relationships with his clients, suppliers, and partners are fostered by his strong leadership abilities.

Through its three guiding principles of All-in, Future Thinking, and People focus, Mexcor’s mission is to uplift its employees and to celebrate life. As the company develops as a premier Hispanic-owned distributor and importer of beverages, these fundamental principles serve as the strategic vision of the organization.

On a community level, Eduardo dedicates significant time and resources to initiatives benefiting children and underserved communities with organizations such as Tanzania Education Corporation, Danbury Independent School District, Crime Stoppers, and a number of other regional and international organizations. He most recently assisted in raising $1.6 MM for the Shriners Children’s Hospital in 2022.

In response to the COVID-19 Pandemic, Eduardo and Mexcor donated approximately $915,000 dollars of personal protective equipment (PPE) to Houston-area hospitals, schools, and churches. He actively invests through Morales Capital Group, LLC in a number of different industries.

Eduardo belongs to the Young Presidents’ Organization-Gulf Coast Chapter, and Wine & Spirits Wholesalers of America. He serves on the Community Advisory Council at Lone Star Campus-Cypress Center and is a member of the Truist Bank Advisory Board.