ABOUT MEXCOR
Home to a
Diverse Portfolio
of over 9,000 Brands
As a dynamic beverage and spirits company with Hispanic roots, we boast an extensive national sales network reaching all 50 states, and take pride in directly distributing a diverse range of thousands of items across Texas, Florida, and California. Our commitment to diversity is reflected in our portfolio of over 9,000 distinct brands. While our Hispanic heritage infuses our approach and values, our selection transcends cultural boundaries, offering a rich tapestry of flavors and experiences from around the world. This unique blend of global variety and Hispanic-influenced business ethos sets us apart in the industry.
ABOUT MEXOR
Home to a
Diverse Portfolio
of over 9,000 Brands
As a dynamic beverage and spirits company with Hispanic roots, we boast an extensive national sales network reaching all 50 states, and take pride in directly distributing a diverse range of thousands of items across Texas, Florida, and California. Our commitment to diversity is reflected in our portfolio of over 9,000 distinct brands. While our Hispanic heritage infuses our approach and values, our selection transcends cultural boundaries, offering a rich tapestry of flavors and experiences from around the world. This unique blend of global variety and Hispanic-influenced business ethos sets us apart in the industry.
Established and Family Owned
SINCE 1989
Mexcor was founded by Celia Villanueva on the principles of hard work and dedication. Passed down through three generations, Mexcor has had unmatched growth over the past two decades.
Culture
INNOVATIVE AND IMPACTFUL
Our culture revolves around innovation and impactful customer service. We are constantly striving to find new methods, both conventional and unconventional, to disrupt the norm and better serve our customers.
Established and Family Owned
SINCE 1989
Mexcor was founded by Celia Villanueva on the principles of hard work and dedication. Passed down through three generations, Mexcor has had unmatched growth over the past two decades.
Culture
INNOVATIVE AND IMPACTFUL
Our culture revolves around innovation and impactful customer service. We are constantly striving to find new methods, both conventional and unconventional, to disrupt the norm and better serve our customers.
1945
Mr. Jose Vilanueva and his wife Celia Barragan established a liquor distillery in Veracruz, Mexico called "Licores Veracrus S.A de C.V"
1970
The Villanueva-Barragan children, Jose Maricela, Mario, and Celia Villanueva join the family business.
1979
1989
2000
2001
Frank-Lin Distillers, Michael F. Maestri assigns the distribution for their products in the state of Texas
2009
2024
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OUR MISSION
Whether "conventional" or "unconventional", MEXCOR's mission, through its employees' passion and pride, is to cultivate relationships with our suppliers by building our brands, while providing impactful service, innovation and value to our customers and our community.
OUR CORE VALUES
Elevating your lifestyle, celebrating life.
ALL - IN
Being accountable; if it’s to be, it’s up to me.
FUTURE THINKING
Innovative and Disruptive in our approach.
PEOPLE
Growing and building partnerships within family Dynamics.